We are committed to protecting the privacy of our customers and users, and it is important to us that everyone feels safe when using our services and visiting our websites.
The GDPR is Europe’s data protection and privacy law, which came into effect in 2018. One of the main purposes of the GDPR is to protect individuals’ privacy and rights regarding personal information.
In this policy, we explain, among other things, how we handle personal information, what rights you have as someone who interacts with us, and what you can do if you’d like to learn more.
Other terms used in this policy have the same meanings as those set forth in Article 4 of the GDPR.
In the event of any discrepancies, the definitions in the GDPR shall prevail.
If we determine and have the ability to determine how personal data is processed, we are considered the Data Controller. In cases where we cannot determine how personal data is processed—for example, by a third party—we bear no legal responsibility.
We have done our utmost to compile their information below, where you can read about how they handle personal data.
We do our utmost to adhere to the principle of data minimization and process only the personal data necessary to provide you—whether as a visitor, customer, or registered user—with the best possible experience and to fulfill our obligations to you. At the same time, we intend to fulfill the purposes for which the data was collected.
Anonymous, non-identifiable personal data
We collect anonymous data when you visit and use our website in order to improve the customer experience and develop our offerings and services. Anonymous data is not personally identifiable and may include information such as the number of visits to the website, clicks on buttons, geographic location, duration of visits, visits to different pages and forms, and the type of device or browser used, among other things.
Identifiable personal data
Generally, you do not need to disclose your identity to use or access our website; however, in cases where you wish to be contacted, have requested feedback, or have registered for an event or similar, we may process your personal data.
The types of personal data listed below are primarily the information we may have access to when you contact us, enter into an agreement, or in connection with the performance of our services or an assignment we have been engaged to carry out:
Name, Social Security number, phone number, email address, mailing address, user ID, organization/place of employment, title, or other personal information.
We may collect various types of personal information when you interact with us or our services in different ways. It is up to you to decide what information you want to share with us and when.
When you visit our website
When you visit our website, we may process personal data, depending on the information you choose to share. The information collected when you use the website is collected solely at your discretion.
For more information, please see our Cookie Policy.
When you fill out a form
When you choose to fill out a form, we may have access to personal information that is used to interact with you, answer your questions, and provide the services you have requested. Information that may be collected:
Legal basis for processing: Consent
Information we receive from third parties
We may use marketing tools such as Google or Facebook (see additional information under the heading on marketing). These platforms may collect various types of information to function properly and enable us to promote our brand and services in a cost-effective manner. The following information may be collected for marketing purposes.
Legal basis for processing: Legitimate interest.
We analyze this data to improve our marketing efforts and to provide the best possible user experience by creating websites that our visitors want to use. Since marketing strategies can be adjusted over time, as can the data we collect, the scope of the data collected may change over time.
We do our best to store only the data we need for as long as it is necessary. Therefore, we store data for up to 36 months unless required by law or if the individual or entity continues to interact and communicate with us, which may extend the retention period.
We do our utmost to comply with all laws and regulations governing security and confidentiality, and therefore strive to store information exclusively within the EU/EEA. If data is stored outside these regions, we do everything we can to ensure that appropriate security and confidentiality measures are in place.
is maintained.
Backup data can be stored for an additional 6 months.
We will never sell your information to third parties, but we may need to share personal data in order to provide you with the best possible service, enhance your experience, comply with laws and regulations, protect our interests, and develop our business for marketing purposes.
When sharing personal data, we enter into a data processing agreement.
Examples of service providers and third parties include providers of:
Please note that the tools listed in the following subsections may not be used consistently.
We use advertising platforms for marketing purposes to reach new potential customers and to promote, inform, and develop our services and our company. It is important to us that our advertising is relevant and of interest to our audience, which is why we may collect information about clicks and actions on our website.
Google uses ad servers to deliver ads; these servers use ad server cookies to help collect information about ad impressions and clicks from visitors. When you click on an ad, Google may store a cookie on your device. Certain information, such as:
Thanks to these cookies, Google can recognize your browser to determine which ad led to your visit to our website.
We do not collect any personal data; we only have access to statistics from Google and cannot use this information to identify specific individuals in our advertising. This information helps us determine what marketing strategies are successful and improve our advertising. We have no control over the scope of what Google collects for its clients or for its own purposes.
Opt out of Google ads
You can opt out of tailored or personalized advertising on Google here.
You can opt out of third-party marketing here.
You can check the settings for your device here.
You can opt out on our website. For more information, see our Cookie Policy.
We use Google Tag Manager, which allows us to manage website tags through a single interface. Google Tag Manager does not use cookies and does not collect any personal information. Google Tag Manager only triggers other tags, which may themselves collect certain information. Google Tag Manager does not have access to this information.
More information here.
Our company uses Facebook Pixel and the Conversions API from Facebook/Meta Platforms. Facebook Pixel is used for the following purposes:
Customized Target Audiences
We use Facebook Pixel and the Conversions API for remarketing purposes, which helps us reach out to you and follow up within a certain time frame. Facebook Pixel and the Conversions API enable us to display relevant, interest-based ads on Facebook/Meta’s platforms and partner platforms. This allows us to provide you with offers that are more relevant to your interests and create a better website for you. Custom Audiences also help Facebook identify similar audiences and people interested in similar things as you, so we can reach new interested audiences.
Facebook Conversions
The Facebook Pixel and Conversions API enable Facebook to help us match advertising to interests and track the effectiveness of our marketing investments. The Facebook Pixel and Conversions API help us, for example, to stop showing an offer to people who have already taken advantage of that offer, thereby avoiding annoying ads and enabling us to display relevant ads on Facebook/Meta’s platforms and partner platforms.
What information does Facebook collect?
The personal data collected here is limited to the information you have agreed to share. It may include:
It is used to respond to a request you have made to us, such as a phone call or a response via chat message.
Here you can read more about Facebook/Meta's privacy policy:
https://www.facebook.com/about/privacy
Opt out of Facebook advertising
You can check Facebook/Meta's settings here.
You can opt out on our website. For more information, see our Cookie Policy.
Facebook Fan Page
Our company is the data controller for personal data collected from Facebook Fan Pages when used outside of Facebook. As the page owner, we act jointly with Facebook as joint data controllers.
https://www.facebook.com/privacypolicies
https://www.facebook.com/terms.php
https://www.facebook.com/policy.php
To ensure that the website functions properly and to provide you, our visitor, with the best possible experience, we use the following tools.
We use an analytics tool called Plausible. We use Plausible to improve our website, our services, and our business by analyzing information about how our website is used and how visitors interact with the website and its elements (such as buttons, links, images, etc.).
This information helps us understand how the website is used, what we’re doing right, and what we can improve—including aspects such as design, layout, and more.
Plausible does not collect personal data, does not store cookies, and does not have access to any personal information.
Here you can read more about Plausible. The only difference is that the infrastructure is hosted locally in Scandinavia , and the only ones with access to the statistics are ourselves and our agency.
We use a tool called SiteBehaviour to easily track usage of our website, identify any issues, and improve the visitor experience. SiteBehaviour does not use cookies and hashes all information to ensure anonymity.
Data anonymization: We anonymize all personal information, including email addresses and numerical values, by hashing them. This is done to prevent the collection of identifiable data. We also do not store any IP addresses.
No sharing with third parties: Your data is stored securely on our servers in Frankfurt, Germany, and we do not share this information with any third parties.
https://docs.sitebehaviour.com/privacy/privacy-policy
This website uses Google reCAPTCHA v2 in certain cases to prevent abuse of our forms. The information Google collects consists of hardware and software data about the device and application for the purpose of a security check. This data cannot be used for targeted advertising.
Here you can read more about Google and YouTube's privacy policies: https://policies.google.com/privacy
Our website uses YouTube videos to enhance the user experience. We have no control over the information YouTube collects. If you are logged into your YouTube account, YouTube may associate your account with the video you are watching.
Here you can read more about Google and YouTube's privacy policies: https://policies.google.com/privacy
Opt-out and ad settings on YouTube
You can learn more about and manage your ad settings on YouTube here.
You can opt out on our website. For more information, see our Cookie Policy.
To do our utmost to protect your privacy and personal data, we have implemented various security measures. All access to personal data is password-protected.
We believe in providing all our visitors and customers with equal information and rights.
Below are the rights you have under the GDPR regarding your personal data:
Some of these rights apply only in certain situations, in which case we will do our utmost to accommodate your requests whenever it is legally permissible and feasible for us to do so.
You have the right to exercise your rights at any time, and you have the right to request a copy of your record, which is provided free of charge.
To exercise one of your rights, you must be able to clearly identify yourself to avoid requesting information on behalf of someone else. To protect your personal data, it is important that you provide us with sufficient information so that we can make a reasonable assessment to verify your identity.
We may update this policy when we deem it necessary, for example, due to changes in the law or other external or internal changes that require us to update parts or all of the policy.
This policy may be updated as needed, without prior notice of any changes. Therefore, please be sure to visit this page regularly to stay up to date and informed about the latest changes. You are responsible for reviewing and understanding our privacy policy and staying informed.
If a data breach were to occur in which we are considered the data controller, we will report it to the Swedish Data Protection Authority (IMY).
If we believe you need to be informed, we will contact you through the available communication channel.
We do our utmost to provide you with the information you need, so please feel free to contact us if you have any questions or concerns about how we handle personal data.
Please note that, depending on the nature of your request, we may need to verify your identity to prevent your personal information from falling into the wrong hands.
We strive to respond to legitimate requests within one month.
Below you will find contact information regarding personal data:
You also have the right to contact the Swedish regulatory authority to file a complaint.
The Swedish Data Protection Authority (IMY)
The Swedish Data Protection Authority, P.O. Box 8114, 104 20 Stockholm.
Phone: 08-657 61 00.
Email: imy@imy.se.